Your site is dry, not enough visitors, not enough engagement? Chin up, you still have a chance to rise and overcome this obstacle. We have a potential solution that could give you the right push – we suggest you invest in paid traffic.
It’s actually not unusual for publishers to reach for paid traffic. On the contrary, it is a quite common practice, and around 65% of small to midsize businesses have done it.
Clearly, organic traffic is the absolute best, and it’s much more profitable to monetize it. But there are times when publishers need to invest in paid traffic to achieve the desired results.
However, you will be glad to hear one does not exclude the other. And if you are not sure why you would want or need to purchase traffic, especially if you had your website well-optimized for search engines, just keep on reading.
We will reveal all the benefits of buying traffic for your website while making sure you are doing it safely. And after that, we will present the best ad networks you can reach out to for this endeavor.
What does it mean to buy traffic?
We want to make sure you understand this right. So, we will start from the basics and explain what we refer to when talking about traffic purchases.
Be aware that paid traffic has the ability to positively impact organic traffic. Even though the correlation is not direct, there are reasons that explain the faster growth of the site’s organic audience.
For once, people who see an ad may be more likely to click on an organic result later on. Besides that, paid clicks may lead to more mentions and shares which could lead to better organic ranking.
Also, when we talk about purchasing traffic, we refer to targeted traffic. This means visitors that will get to your website will most likely be interested in your content.
You can purchase traffic from a certain GEO, and attract an audience that shares a specific interest, gender, age group, etc. (this depends on the ad networks’ targeting options).
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